UC Davis Catalog

In this project, my task involved designing the catalog for the UC Davis MFA program, and I worked diligently to adhere to the provided brief and university brand guidelines. The primary objective was to design materials that effectively embodied the program’s core values.

To emphasize diversity, I employed a palette of diverse colors and adopted a minimalist approach in the selection of photographs, typography, and other visual elements. This allowed me to effectively showcase the program’s various design disciplines, encompassing product design, graphic design, fashion design, and more.

 

UC Davis – Design MFA Reference Handbook
Student Advisors: Cristina Gomez – Dan Tran
Faculty Advisor: Prof. Jiayi Young

 

| 2021 |